Structured data is a claim—not ranking magic
Dumping unrelated schema on service pages is not ranking magic and can cause rich-result issues. Service-page JSON-LD should honestly describe organization, service, breadcrumbs, and visible FAQs. We generate JSON-LD in sync with visible content. Below: recommended graph and acceptance. Fold this into KSX Studio discover→design→build→launch: named owner, Definition of Done, staging proof, and rollback so verbal alignment does not drift.
Organization and local entity base
Sitewide Organization/LocalBusiness with name, URL, logo, area, contact. Service pages reference the same @id to avoid conflicting entities. Fold this into KSX discover→design→build→launch checks on staging so verbal alignment does not drop the requirement. Fold this into KSX Studio discover→design→build→launch: named owner, Definition of Done, staging proof, and rollback so verbal alignment does not drift.
Be conservative with Service types
Describe real service name, description, provider. Do not mark unoffered services or fake prices. Generate per locale. Fold this into KSX discover→design→build→launch checks on staging so verbal alignment does not drop the requirement. Fold this into KSX Studio discover→design→build→launch: named owner, Definition of Done, staging proof, and rollback so verbal alignment does not drift.
FAQ only for visible Q&A
Only user-visible questions enter FAQPage. Hidden SEO FAQs are abuse risk. Fold this into KSX discover→design→build→launch checks on staging so verbal alignment does not drop the requirement. Fold this into KSX Studio discover→design→build→launch: named owner, Definition of Done, staging proof, and rollback so verbal alignment does not drift.
Article for insights—not services
Do not force Article on service pages. Insights use Article/BlogPosting with dates and author/org. Fold this into KSX discover→design→build→launch checks on staging so verbal alignment does not drop the requirement. Fold this into KSX Studio discover→design→build→launch: named owner, Definition of Done, staging proof, and rollback so verbal alignment does not drift.
Generation and validation
Inject at build or SSR; keep JSON-LD in sync with content. Spot-check with rich result tests. Errors in release checks. Fold this into KSX discover→design→build→launch checks on staging so verbal alignment does not drop the requirement. Fold this into KSX Studio discover→design→build→launch: named owner, Definition of Done, staging proof, and rollback so verbal alignment does not drift.
What not to do
No fake Review ratings, no buyable Offer for non-buyable services, no full-text dumps into schema. Sparse and accurate beats dense and false. Fold this into KSX discover→design→build→launch checks on staging so verbal alignment does not drop the requirement. Fold this into KSX Studio discover→design→build→launch: named owner, Definition of Done, staging proof, and rollback so verbal alignment does not drift.
Checklist
- 1Unified organization @id sitewide
- 2Service schema matches visible copy
- 3FAQ markup only from visible modules
- 4Breadcrumb absolute URLs correct
- 5Rich-result spot-check before release
Key takeaways
- JSON-LD must match visible content.
- Service pages use restrained graphs; insights use Article.
- Fake ratings and hidden FAQs are risk—not technique.
FAQ
- Need Product schema?
- Only for standardized products; project services usually fit Service.
- How to handle locales?
- Per-locale URL gets its own JSON-LD matching language and copy.
- Manual or automatic?
- Generate from content sources to reduce drift; configure critical fields manually.